Project Publications
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Szopik-Depczyńska, K., Świadek, A., & Tomaszewski, M. (2014). Pressure from Consumers as a Determinant of Innovative Activity of Enterprises from Countries of the Visegrad Group (chapter 6) In: A.S. Gubik & K. Wach K. (Eds.), International Entrepreneurship and Corporate Growth in Visegrad Countries. Miskolc: University of Miskolc (ISBN: 978-3-200-03673-4).
Full text: pdf (free download)
Abstract
Among Visegrad countries the dominating innovations have a demand nature. Strong or very strong pressure from customers (who purchase goods), to introduce new products or to reduce production costs stimulates innovative activity of the surveyed companies. This study illustrates the impact of demand on innovation activity of enterprises of the Visegrad Group. Research was carried out on a large group of enterprises (1,349) in the four Visegrad countries, which is rather rare because of the difficulty in obtaining research material. The aim of this article is to show how variation in the intensity of the pressure from customers to introduce new products and to reduce production costs affects the individual attributes of innovation activity in enterprises of the Visegrad Group. It was found that without strong or very strong pressure from customers, the company will not commence innovative activity.
Keywords: innovative activity, pressure from customers, Visegrad countries
JEL classification: O31, O32
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Czech Republic
Hungary
Poland
Slovakia
Contact:
Dr hab. Krzysztof Wach
Cracow University of Economics
wachk@uek.krakow.pl
www.wach.uek.krakow.pl
