Project Publications
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Chapter 7:
Żur, A. (2014). Corporate Entrepreneurship as an Facilitating Factor in the Rapid Internationalization of Firms. The Case of Nowy Styl Group In: Knezevic, B. & Wach, K. (eds), International Business from the Central European Perspective. Zagreb: University of Zagreb Publishing Service.
Full text: pdf
Abstract:
Objective: The driving goal of the research is to
portray the impact of corporate entrepreneurship on the process of firm
internationalization. Based on literature analysis and corporate data,
the paper explores the avenues of influence corporate entrepreneurship
practices have on the extent, scope and pace of internationalization
processes.
Research Design & Methods: Case study. Based on the
data (both qualitative and quantitative) from a leading European
furniture manufacturer the paper analyzes the dynamics of
internationalization processes through a CE lens.
Findings: Research results indicate that high
entrepreneurial intensity of both employees and corporate strategy
impact internationalization processes.
Contribution & Added Value: Results encourage strong CE
orientation on both management and employee level for firms attempting
to enter foreign markets. Study also confirms earlier suggestions made
by scholars, that entry speed can play a fundamental role in the pace
of future international expansion. Future recommendations include
testing of of CE-firm internationalization relationship moderators. The
major contribution of this study lies in extending the existing body of
CE research and providing a new perspective in terms of its role in
facilitating internationalization processes. This entrepreneurial lens
proposes a more dynamic, non-linear approach to internationalization,
quite contrary to traditional gradual and sequential approaches
represented by stage theories.
Kewords:
corporate entrepreneurship, internationalization of firms
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Czech Republic
Hungary
Poland
Slovakia
Contact:
Dr hab. Krzysztof Wach
Cracow University of Economics
wachk@uek.krakow.pl
www.wach.uek.krakow.pl
